Michael Rubin has turned Fanatics into a dominant force by vertically integrating the fan experience. His influence is now inescapable, as his company controls everything from the gear on fans' backs to the cards in their collections.
Fanatics’ influence over the sports world is “growing one jersey and trading card at a time,” as founder & CEO Michael Rubin has “built the company into an empire.”
Michael Rubin has turned Fanatics into a dominant force by vertically integrating the fan experience. His influence is now inescapable, as his company controls everything from the gear on fans' backs to the cards in their collections.
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