First Look at Cooper Flagg's New Balance Logo

Tomorrow night, the Dallas Mavericks and Houston Rockets will tip off their preseason in the NBA China Game. Mavericks forward and reigning NBA Rookie of the Year is capitalizing on the global platform with the help of New Balance. Flagg unveiled his official logo at a New Balance event at the NBA China store in Macao. Below is a detailed look and breakdown of the logo, which is sure to excite fans. "The logo design represents me. It connects to my name, but also to my roots, which is something that was really important to me," said Flagg in a press release. "Where I'm from, there are a lot of trees, so you'll see the pine tree cutouts on the side as a reminder of staying true to who I am and where I grew up. I wanted to include hints of Maine while keeping the design clean and something that feels like me." Flagg's logo incorporates his initials (CF) with a nod to his Maine roots. Overall, it's a sharp design and unlike much of the understated and minimalist branding that currently plagues sports. In August 2024, Flagg signed an NIL deal that converted into a sneaker contract with New Balance before his freshman season with the Duke Blue Devils. New Balance marked the move as "the intelligent choice." As soon as Duke's season ended, New Balance shifted its marketing into overdrive for Flagg. The Boston-based brand dropped apparel collections for Flagg and promoted him as a future face of its basketball roster. The New Balance Hesi Low v2 X 'Cooper Flagg' colorway. | New Balance