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LeBron James Demands AI Betting App Stop Using His Likeness

“LeBron is in no way affiliated with this unauthorized use of his likeness,” a spokesperson for James tells FOS. LeBron James sent a cease and desist letter to an AI-powered sports betting app that evokes his name and uses his likeness without authorization, a spokesperson for the NBA star tells Front Office Sports. Bron AI bills itself as a tool that aggregates data and odds from traditional sportsbooks and prediction markets, allowing users to identify potentially profitable wagers and automatically place bets on other apps.

By Ben HorneyNovember 5, 2026Front Office Sports
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Read full story at Front Office Sports

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LeBron James

LeBron James

NBA · Philadelphia 76ers

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