Wayfair ups investment in sports for values-focused brand platform
Wayfair has launched a new long-term brand strategy called "Wayfair Delivers," which emphasizes the retailer's commitment to value and trusted service. To support this initiative, the company is significantly increasing its advertising investment in live sports, including a new campaign featuring NFL quarterback Matthew Stafford.
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Shohei Ohtani’s signed Tokyo Series shoes top $100,000 as auction enters final week
A pair of game-used and signed New Balance shoes worn by Shohei Ohtani during the 2025 MLB Tokyo Series reached a bid of over $100,000 while the auction was still ongoing. These unique sneakers, which feature imagery of his dog Decoy and his rare Japanese kanji signature, were considered some of the most significant sports footwear to ever hit the market.
Eminem Auctions His Rare Air Jordan Collabs for Charity
Eminem partnered with Julien's Auctions to sell over 100 pairs of hand-signed sneakers from his personal collection. All proceeds from the auction benefit the Marshall Mathers Foundation, which supports disadvantaged and at-risk youth in the Detroit area.
Can Jayden Daniels stop LSU from using his jersey number, NIL?
Former LSU quarterback Jayden Daniels sent a cease-and-desist letter to the university after it allowed another player to wear his No. 5 jersey. While legal experts suggest he has limited control over the jersey number itself, the dispute highlights his ongoing efforts to restrict the school's commercial use of his name, image, and likeness.